04/02/2013
The McKinsey Quarterly article “Increasing the Meaning Quotient of Work” published in January 2013 argues that employees feeling that what they do really makes a difference (MQ) can significantly enhance productivity and drive peak performance.
The article warns employers to avoid “platitudes about communication, quality feedback, and empowerment “ and instead replace with storytelling demonstrating “the impact of change on society, customers, working teams, and individuals — as well as on the company itself”. It further contends that employees, where practicable, create their own sense of direction and for employers to use small unexpected gestures to motivate employees.
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