Like product brands, corporate brands and employment brands, Individuals too have a brand that needs to be updated, nurtured and promoted. However this is often an uncomfortable notion for many. Some spend hours training in technical skills and gaining further qualifications and yet pay little or no attention to how they perceived by others or spend time self promoting and building and managing their personal brand.
Failure to recognise the value of healthy impression management can stifle careers; if not flat out derail them leaving their hosts to wonder why they get passed over by lesser talent.
We apply the principles of marketing to help you to establish your unique value proposition and then assist you to represent your brand powerfully.
Don’t run the risk of a lesser colleague getting the edge on you by better self promotion or being beaten to your dream role by a lesser candidate perceived by hiring managers as having a superior value proposition; let us help you to discover and promote your brand and in so doing reach your full potential.
