McKinsey’s “Increasing the Meaning Quotient of Work” Article, 2013

The McKinsey Quarterly article “Increasing the Meaning Quotient of Work” published in January 2013 argues that employees feeling that what they do really makes a difference (MQ) can significantly enhance productivity and drive peak performance.

The article warns employers to avoid “platitudes about communication, quality feedback, and empowerment “ and instead replace with storytelling demonstrating “the impact of change on society, customers, working teams, and individuals — as well as on the company itself”. It further contends that employees, where practicable, create their own sense of direction and for employers to use small unexpected gestures to motivate employees.

Please click here to download the full article.